Mindvue is a personal brand started by a mindfulness coach working with individuals & businesses focused on development.

Mindvue is a dedicated mindfulness training focusing on mental well-being, innovation processes and change management.

The new visual identity reflects the etymology of brand’s name and the vital connection between the mind and the view. Customized, sans-serif typography and a soft color palette give a modern, serene feel to the brand.  A cohesive communication strategy was applied to Mindvue’s social media channels.

The accompanying website encourages exploration and highlights one of Mindvue’s essential values – curiosity. Illustrated with metaphorical visuals, they served as a medium to express founder’s diverse scope of work and complex ethics.

scope

branding
web design
communication
copywriting

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Copy