Mindvue is a personal brand started by a mindfulness coach working with individuals & businesses focused on development.
Mindvue is a dedicated mindfulness training focusing on mental well-being, innovation processes and change management.
The new visual identity reflects the etymology of brand’s name and the vital connection between the mind and the view. Customized, sans-serif typography and a soft color palette give a modern, serene feel to the brand. A cohesive communication strategy was applied to Mindvue’s social media channels.
The accompanying website encourages exploration and highlights one of Mindvue’s essential values – curiosity. Illustrated with metaphorical visuals, they served as a medium to express founder’s diverse scope of work and complex ethics.