Terrapi is an organic beauty brand dedicated to individual skin stories.

The project of visual identity and communication for terrapi is a thoughtful concept connected to the idea of earth-inspired therapy. Using only thoroughly examined organic ingredients, the founder has dedicated a year to the research of a special serum formula.

We were asked to design a branding that will reflect terrapiā€™s clean and natural values. Serif font Iskry from a Polish type designer Laic was complemented with muted nudes and black. The vertical layout on the packaging adds an extra twist that makes the product stand out from among other minimalist products. With textual communication focused on the idea of diverse skin narratives and self-acceptance, the art direction for terrapin encompasses diverse, unisex beauty ideals.

scope

brand identity
communication strategy
creative direction
photoshoot production

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